Digital Digest 2nd-9th July, 2021

Welcome to the third edition of the HatchHouse🐣 Digital Digest, your weekly summary of the best bits from our blog, Twitter Thread Tuesday, and HatchHouseHOT5.

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This week’s blog was based on Giveaways, make sure to check it out in our digital marketing hub! Read the digital marketing roundup below.

HatchHouse H🔥T 5  

1. Google got hit with a new antitrust lawsuit over its Google play store fees 

Google’s Android app store has been criticised for forcing developers to pay a 30% commission fee on sales made through the app.  

Backstory: The lawsuit puts pressure on how Apple runs its own app store, where Android allows people to circumvent the Play Store and add apps to their phones through other means. While this gives users an alternative way of putting software onto their phones, there is no option for iPhones without going through the app store first.

 ️2. Andy Jassy is the new CEO of Amazon after Jeff Bezos resigned as CEO 

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It is an important moment for Amazon, which has had the same CEO since its launch in 1994. 

Backstory: Jassy, a self-described "prime disciple" of Bezos and his long-time executive assistant, rose through the ranks at Amazon to become one of its most important executives. He was promoted in 2016 as CEO for AWS - still considered by many investors to be the company's greatest long term growth opportunity. 

3. Instagram may be working on stories that are available only to subscribers 

Creators post exclusive content on their Instagram stories that are only available through subscribing.  

Backstory: A never-before-seen look at Instagram’s future has emerged, and it might be more than a simple test. If these screenshots are any indication of the company's plan for monetising its product in the near future, then we should brace ourselves for some big changes to come.

Instagram has been open about exploring subscriptions on their platform as well as other monetisation strategies such as ads or direct payments to creator's accounts.

4. Design trend in focus: framed environment🎨 

Creative containers act as storytelling devices with invisible boundaries. 

Framed environmental graphic design is a term for all design disciplines concerned with the visual aspects of wayfinding, communicating identity, information, and creating experiences that connect people to a place.

 5. Meme of the week

Hope you enjoyed this week’s HatchHouse Digital Digest. See you👋next week!