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HatchHouse H🔥T 5 - Weekly digital marketing roundup
1. Facebook launched its first-ever movie premiere, which could point to a new way of distributing movies
The restrictions due to the pandemic have limited the traditional distribution process. As more people turn to video-on-demand platforms instead of conventional cinema releases, Facebook has become a viable option for movie releases. The controversial documentary "The Outsider," about the construction of the 9/11 Museum in Manhattan, will premiere publicly on Facebook for $3.99 on August 19.
This could open up new advertising opportunities during screenings and premieres. The exciting shift can help brands connect with their target audience.
2. TikTok may be adding a feature to allow users to create Stories in addition to posting posts
TikTok’s version of Stories is different from Snapchat and Instagram in that users can publicly comment on the creator's content. When you open TikTok, Stories will appear on the left side of the app. Tap on an Story from someone you follow to view it. That’s it!
3. You will not be able to log in to your Google account after September 27th, if you use an Android version that is older than Android 2.3.7
As part of ongoing efforts to keep our users safe, Google will no longer allow sign-in on Android devices that run Android 2.3.7 or lower starting September 27, 2021. If you sign into your device after September 27, you may get username or password errors when you try to use Google products and services like Gmail, YouTube, and Maps.
4. Design trend in focus: creative typography 🎨
Many designers are continuing to explore creative ways of using hand lettering. The designers use fonts strategically to reflect a brand’s personality. They pick suitable fonts to convey a message to the target audience of businesses.
5. Meme of the week
Hope you enjoyed this week’s HatchHouse Digital Digest. See you👋next week!