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HatchHouse H🔥T 5 - Weekly digital marketing roundup
1️. LinkedIn adds video meeting feature to make communication more effective
Now you'll be able to make calls in LinkedIn without having to download a separate video application.
LinkedIn's native video chat UI has also been specially designed to provide the best job recruitment experience. Profile information and bio for each user will appear at the bottom during the video call. This will make the interviewer's job easier and more effective.
2. YouTube now has chapter listings in search
YouTube videos can now feature a video chapter indicator like TV shows do. This means you could see a noticeable increase in views from Google Search. This could be a new SEO consideration.
As you can see here, when a video is displayed within your YouTube search results, you'll also be able to tap on a new 'Chapters' drop-down, Chapters break up a video into sections. Each section has its own preview.
3. TikTok has announced partnerships with Vimeo and Canva to allow for more streamlined creative advertising
Small businesses that advertise on TikTok will save time on producing video and creative for their ads. Vimeo Create enables the advertiser to produce and publish ads directly into the TikTok ad manager. TIkTok and Vimeo collaborated to create custom video templates available for advertisers.
Creating ads is now easier than ever thanks to Canva's library that includes more than 50 TikTok ad templates.
4. Design trend in focus: monochromatic 🎨
Monochrome is all about simplicity. Pick one basic color and create a range of hues by moving around the tone, shade and tints. Monochrome can be smooth and calming, or bold and colorful. It’s up to you to choose a specific color palette to create contrast or unity in your design.
5. Meme of the week
Hope you enjoyed this week's HatchHouse Digital Digest. See you👋next week!