Welcome to the 13th edition of the HatchHouse🐣 Digital Digest, your weekly summary of the top news that took over the digital landscape.

Get your weekly dose of marketing! 👨💻

HatchHouse H🔥T 5 - Weekly digital marketing roundup

1. Canva enters unicorn club

The online design and publishing platform Canva is the latest startup to enter the unicorn club. Canva raised $200 million at a $40 billion valuation.

Canva is on a mission to 'replace the PDF'. Instead of sending documents back and forth to the client, the designer can now simply create a template for the organisation, making changes with more flexibility. Through this option, Canva aims to encourage collaboration and make it smooth and easy.

Five hundred thousand teams are paying for Canva in some capacity.

2. Instagram introduces Map Search tool to enhance business discovery

Instagram's new Map Search Tool makes it easy for users to search for nearby restaurants and tourist attractions. The map search tool provides another venue for businesses to share information about what they do, in addition to tagging the location on public posts.

3. Alphabet, the parent company of Google, tested fiber-less internet in Congo

High-speed internet projects in Africa, such as Google's Taara, are making waves. Taara used wireless optical technology to send nearly 700TB of data across the Congo River over 20 days.

Project Taara is a result of the technology developed as part of the Loon project. The Loon project was an attempt to provide wireless internet using stratospheric helium balloons.

The data transfer is made possible through free-space optical communications.

The GIF above shows how the point & tracking system can accurately adjust the mirrors to connect a light beam.

4. Design trend in focus: optical illusion design🎨

Many optical illusion designs might make you think it is an illusion, but if you look closer, it is not. It is a calculated design that, through its careful construction, tells a story and leaves an impression.

Optical Design is a graphic design that will attract and engage your audience.

5. Meme of the week:

‍

Hope you enjoyed this week's HatchHouse Digital Digest. See you👋next week!