Digital Digest - TikTok's NFT Collection,  Facebook's Organic Post-Testing Tool


Welcome to the 14th edition of the HatchHouse🐣 Digital Digest, your weekly summary of the top news that took over the digital landscape.

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In case you missed out on the latest news and updates in the Digital realm, here is your weekly summary:

HatchHouse H🔥T 5 - Weekly digital marketing roundup

1. Facebook adds more elements to its organic post-testing tool to help optimize performance

Facebook has come with an update to its post-testing option in the Creator Studio, to improve your content posting strategy and help you make an informed creative decision.

Here are few glimpses of what you can do:

Create a duplicate of your post and make variants of it, or fill in the fields from scratch to create an additional post to test.
Video posts can only be compared against video posts. However, images/links and text posts can be compared against each other.
Fill in your test settings i.e, select a key metric that you want to run the test on. After the test ends, Facebook will show you which post performed the best.
If you have Creator Studio access, this update can be used to improve your organic post strategies.

2. Twitter opens up applications for professional profiles, a new option for brands and creators

Twitter has come up with new professional profiles enabling businesses, publishers, developers, and creators to have a unique and clearly defined presence on the platform.

The applications are open for businesses to apply for the 'About Module' of the professional profile, you will have to fill in the details requested in the application form and wait for the approval.

Per Twitter, the 'About Module' allows you to display your business location, hours of operation, and additional contact methods.

Here is the link: Twitter Professional Profiles

3. TikTok looks to get in on the NFT craze with its NFT collection

For a generation that grew up with digital technology, NFT (Non -fungible tokens) has been huge. TikTok is looking to get on this bandwagon announcing their first ever NFT collections.

An NFT is a digital asset stored using technology like Blockchain. NFTs are the digital version of real-world assets like a painting, game, music album, a video content, or even a meme.

To help the TikTok creator community monetize and be rewarded for some of trending creative contents and help fans to own some of TikTok's spectacular contents, the NFT's are being launched.

Per TikTok, The NFTs will be made available on Ethereum. Each one-of-one NFT celebrates the impact of creators like Lil Nas X, Rudy Willingham, Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante and Gary Vaynerchuk.

Here's where you can check it out: TikTok Immutable

4. Design trend in focus: Gold design

When it comes to metallic effects on products, there is nothing that beats 'Gold'. It not only goes well with any other metallic counterparts but is an unbeatable design choice in any variations.

When it comes to the ever evolving smartphones, plastic is so yesterday. You might have already noticed gold designs on Smartphones, it will soon be replicated on various products.

5. Meme of the week:

We hope we filled you in on some of the best updates, stay connected with us as we will bring you more next week!

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