Benjamin.M.V.
Looking for a cool way to convey information to your visitors? Infographics might be exactly what you need. It’s an ideal way to tell a story, give statistics and show the results of your studies in one picture.
If you’re thinking about creating one yourself quickly and easily, keep reading.
What is an Infographic?
An Infographic is a group of imagery, graphs, and minimal text that gives an easy-to-understand overview of a topic. Infographics are an effective marketing tool used by many businesses to promote themselves and their products or services.
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Data has become the currency of the Internet, so creating a killer infographic is a great way to turn data into dollars. Infographics are visually appealing images that contain information in the form of text and graphics, such as charts, maps, or diagrams.
Why is there an increase in demand for Infographics?
As we all might know, people nowadays have a brief attention span, which means that to capture their attention, you must give them something memorable, something that they can use, such as Infographics.
Infographics are a great way to engage with your audience and position yourself as a valuable source of information.
The graph below is a survey ran by Infographic world in 2021 and showcases the most used content by B2B marketers:
Best practices for Infographic marketing
How many times you wanted to share relevant data with your audience, but failed? Or even when you wanted to create an infographic, but gave up shortly after because all the work took you nowhere? Therefore, we created a short checklist that can help you create an infographic in no time!
While infographics might seem hard work and you would avoid them, here are some pro’s [and cons] that will help you decide an infographic is a good tool to share info for your audience.
PROs:
✔️ There are many free tools available that can help you design a very compelling Infographic
✔️ It is a very eye-catching form of visual content; therefore, the information can be easily absorbed
✔️ It has a viral potential - depending on the topic, if people find it interesting enough, they can share it on their profiles
CONs:
❌ If you are not very tech-savvy, you might need some help
❌ It might need sometime to analyze and organize all data that is required for a compelling Infographic
❌ You must personalize it for each platform as some platforms might cut your image and be challenging to read
How to create an Infographic?
Planning your Infographic is an easy job. You don’t need much, but you have to pay attention to even the most minor details.
- First, you should have a purpose. Think about the goal of the infographic - what problems are you trying to solve, how can you help the user, what valuable information can you offer to your audience?
- With a purpose and a topic in mind, you should start the research. Collect as much data as you can that you can use in your Infographic. You can also do interviews and do your experiments.
- Now that you have all the data, you need to plan the design of the Infographic. You have to make sure that the information you share is easy to understand and visualised by the users. You can use templates to find available online or free tools that allow you to design an infographic, such as Canva.
- Make sure you add branding details, such as the logo, the correct colour palette, font, etc.
- Add a call to action on the Infographic - preferably; the CTA will help you achieve the goal you have.
- If everything looks good, feel free to publish it and share it.
Utilising Infographics for SEO and link building
Infographics have been a vital part of search engine optimization and link building for many years now. Search engines love 'em, readers love 'em and they help you to get more links, traffic and brand awareness. Some examples of actions that we use for our clients to give their infographics more visibility is:
- Sharing Infographics across branded societal networks, such as LinkedIn, Twitter, Instagram, and Facebook
- Sharing Infographics on targeted market forums
- Purchasing ads to promote Infographics in search stations or on appropriate social platforms
- Conducting manual outreach to split the Infographic with business influencers and power users
Search engines cannot crawl the data on the visual itself. Most effective Infographics come with an in-depth article or blog article targeted at expanding on the information presented in the Infographic. Besides supplying detailed explanations, these articles also boost SEO.
Past the search-friendliness of accompanying text, Infographics prove especially useful for inbound hyper link generation and social sharing, which also makes them valuable for search engine optimisation.
Did you use Infographics till now, or are you planning on using it? What would you add to this article? Please let us know your thoughts on the blog. Connect with us on social and let us know.
